Migros name means semi wholesaler. It is formed by combining the words “mi” and “gros”. Migros is one of the founders of Migros Turkey, which operates in Turkey and whose shares it held until 1975. It provides services in many countries, especially in Turkey, Switzerland, Kazakhstan and Macedonia.
The name Migros comes from the words Mi-Gros, which means semi-wholesale. It was founded by Gottlieb Duttweiller in 1925, headquartered in Switzerland. Duttweiller, which initially turned 5 Ford vehicles into mobile shops, started to sell such products such as rice, sugar, coffee, pasta, soap at more affordable prices than other retailers.
Which Country’s Brand Is Migros?
Migros market is a Turkish brand. Its head office is located in Istanbul. Migros products are produced in Turkey. Migros is a company established in 1954. Migros is owned by Anadolu Group, one of Turkey’s largest corporations.
Migros was first established in 1954. It was later acquired by Vehbi Koç in 1975. The shares of the company went public in 1991. At the end of 1990, large merchandising practice was started. Since 2020, it has also started to serve abroad. Migros, which later started the online market application, became the first retailer company. In 2015, the largest share was acquired by Anadolu Groups. The present owner of the company is Anadolu group.
Migros Ticaret A.Ş., one of the largest chain markets in Turkey. It was established in 1954 by the decision of the Istanbul Municipality. It was established by taking as an example an institution similar in Switzerland and known with the slogan “King of Cheap”. The aim was to make affordable sales in Istanbul. For this reason, the Governor and Mayor of Istanbul were also present at the opening.
Migros Ticaret A.Ş., whose foundations were laid in 1954 and which has been a pioneer in the Turkish retail sector for 65 years, has signed many innovations. It has doubled in the last three years. In the first nine months of 2019, it increased its sales by 24.7 percent.
Migros has reached more and more households every year with the effect of the rich product range it offers to its market customers, innovative applications, service quality, competitive prices that contribute to the family budget, and campaigns. In 2019, it served 89 percent of Turkey. Migros continued to be the most preferred market with its expertise and quality in fresh products. Customer interest in the reliable and sourced red meat, which is inspected at more than 200 control points from the MİGET facility, Turkey’s largest integrated meat processing facility, has been high. Since 2010, products produced with Good Agricultural Practices have been offered to consumers, and farmers have continued to contribute to sustainable agriculture to a large extent by providing training. This year, it became the first retailer to meet its customers with “Ata Seed” crops, which are carried out under the Ministry of Agriculture and Forestry and produced with Anatolia’s own seeds.
Being among the leaders with its sustainability efforts, Migros became the first food retailer to be included in the BIST Sustainability Index six times in a row. Migros is also included in the Borsa Istanbul Corporate Governance Index. In 2019, it was selected as the “Most Admired Retail Company” for the 16th time in the “Turkey’s Most Admired Companies” research. It was ranked 16th in the “Fortune 500 Turkey Research” list determined by Turkey’s largest companies, and 15th in Capital 500. It was chosen as the 12th Brand in Turkey’s Valuable Brands evaluation carried out by Brand Finance.
The logo of Migros in Turkey is very similar to the ones in Switzerland. Migros are divided into different categories.
- M Migros sells only the basic products of non-food products.
- MM Migros offers a wider range of products.
- MMM Migros includes textile products, electronic products, books and cosmetics products within its market.
- 5M Migros also has textile products, electronics, books and cosmetics products in its advanced market.
Migros was put up for sale by Koç Group in 2007. On February 14, 2008, Koç Holding sold its shares to Moonlight Capital SA. At the beginning of 2015, Anadolu Group bought 40.25% of the company.
Migros purchased 95.5% of Tesco Kipa on 10 June 2016 for 302 Million Liras. In the statement made by the company on March 16, 2018, 56 branches of Uyum Market, the owner of Makro Market, and 17 Makro Market branches serving in Antalya were taken over by Migros market for 105 million TL. With this acquisition, 48 hypermarkets, 48 supermarkets, 72 Express stores and a total net sales area of 320 thousand square meters were added to Migros.