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Sunday 18th January 2026
How Did Marlboro Become a Brand?
By Mert Kahya

How Did Marlboro Become a Brand?

Hello, dear friend. Today, I would like to share one of the most fascinating branding stories with you. Let’s take a close look at how Marlboro, which is one of the first bra

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  • August 24, 2022
How to Create an Institutional Identity?
By Mert Kahya

How to Create an Institutional Identity?

Greetings, my dear readers. I hope everything is going well for you. After a brief intermission, I’m back with a topic that I think is important. Currently , everyone pays cl

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  • August 19, 2022
How Can I Make My Brand Worthwhile?
By Mert Kahya

How Can I Make My Brand Worthwhile?

Hello, Today, I’d like to look into questions like “What is brand?” and “How can it be worthwhile?” One of the biggest reasons for choosing that quest

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  • August 15, 2022
How Should I Manage My Brand’s Social Media Account?
By Mert Kahya

How Should I Manage My Brand’s Social Media Account?

Hello, With this post, I would like to clarify a matter that is of great relevance to everyone and all brands. Recently, the impact of social media on our daily lives has reached a

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  • August 6, 2022
How to Create a Target Audience?
By Mert Kahya

How to Create a Target Audience?

Hello, let’s look at my essay together, in which I mentioned one of the subjects that will be most helpful to you today. Let’s get started, if you’re ready. The t

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  • August 1, 2022
What is Brand Consulting?
By Mert Kahya

What is Brand Consulting?

Hello, after a short break, I’m back with another topic that I find interesting. Today, I will share with you the answer to “What is Brand Consulting?” The bigges

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  • July 29, 2022
What Is the Brand Strategy?
By Mert Kahya

What Is the Brand Strategy?

Hello, today’s article is about the importance of brand strategy. It wouldn’t make much sense to just stand there doing nothing after the brand was established, would i

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  • July 17, 2022
The Importance of a Logo
By Mert Kahya

The Importance of a Logo

Hello! I am here again with a new essay and a topic that I think is quite important; the importance of the logo! There have been many occasions in which you can recognize a brand b

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  • July 6, 2022
How Has Burger King Become A Product?
By Mert Kahya

How Has Burger King Become A Product?

When thinking of fast food, Burger King is unavoidably the first company that springs to mind. If you discover Burger King’s branding endeavor, which has been able to appeal

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  • June 28, 2022