Hello my dear readers. Today, we will take a closer look at the story of the Arçelik brand, which we all know well.
Century-Old Story From Arçelik
Arçelik is a Turkey-based white goods and technology company, founded in 1955 by Vehbi Koç and Lütfi Doruk, serving worldwide. It was founded in 1955 by Vehbi Koç and Lütfi Doruk in Sütlüce. It produced a washing machine in 1959, a refrigerator in 1960 and a dishwasher[3] in 1990 for the first time in the Turkish white goods sector. It was moved to Çayırova facilities in 1968, and its product range was expanded in the 1970s and 1980s, and Eskişehir Refrigerator in 1975, İzmir Vacuum Cleaner in 1979 and Ankara Dishwasher Operations in 1993 were opened.
1999 has been a year of growth and restructuring. In June, the company Ardem, which produces cooking appliances, and in December the same year, Türk Elektrik Endüstrisi A.Ş. and Atılım ve Gelişim Pazarlama A.Ş. Arçelik A.Ş. as the sole legal entity. merged under one roof. Starting from January 2001, the domestic marketing and sales of Beko branded products, carried out by Beko Ticaret, has been carried out by Arçelik A.Ş. was initiated by With the new organizational model that provides one-stop management of production and sales/marketing activities, a structure has been created that allows the coordinated execution of activities and increased efficiency. and Arçelik in the stock market in its final form. Arçelik A.Ş. has a product range that will appeal to all consumer segments in local and international markets with the brands Arçelik, Beko, Altus, Elektra Bregenz, Bloomberg, Arctic, Leisure, Flavel and Tirolia.
Arçelik A.Ş., whose total number of patent applications has reached 300, has 10% of all patent applications filed in Turkey since 1996. It is also among the top four companies with the most patents in the consumer durables industry across Europe.
In the energy efficiency competition organized by the European Commission in 2004, it won the grand prize among 900 participants with a refrigerator that consumes 58% less energy than a standard A energy class model.
In 2008, the trade name of Beko Elektronik A.Ş. was changed to Grundig Elektronik A.Ş. was changed to Arçelik A.Ş. and Grundig Elektronik A.Ş. merger is complete.
In July 2011, Arçelik A.Ş. signed an agreement to purchase Defy Appliances Limited (“Defy”), the white goods manufacturer of South Africa, from Franke Holding AG. As of 2020, 18 production facilities in 7 countries (Turkey, Romania, Russia, China, South Africa, Thailand and Pakistan) with 11 brands ((Arçelik, Beko, Grundig, Blomberg, Elektrabregenz, Arctic, Leisure, Flavel, Defy, Altus and Dawlance) )) together has a product and service network in more than 145 countries.
Who is Nihan Özşamlı?
He graduated from Istanbul Technical University Industrial Engineering Department in 2006. Afterwards, he completed his master’s degree in Industrial Engineering at Sabancı University and worked as a teaching assistant for 2 years. He has been working as an Industrial Engineer Specialist at Arçelik A.Ş. since 2011.
Who is Altug Yilmaz?
After graduating from Yıldız Technical University Industrial and Mechanical Engineering double major in 2009, he completed his master’s degree in Industrial Engineering at Boğaziçi University. In 2011, he started to work as an Industrial Engineer Specialist in the Washing Machine Production Engineering at Arçelik A.Ş. He is currently working in the System Development and Logistics Engineering department of the Supply Chain Directorate.
Who is Mustafa Celiker?
He graduated from Yıldız Technical University Industrial Engineering in 1996. He has been working as an industrial engineer at Arçelik A.Ş., and as a team leader in Arçelik Cooking Appliances Production Engineering since 2010.
Success Story
Success Story
Arçelik is a multinational Turkish white goods and consumer electronics company that has achieved a number of successes over the years. Here are a few Arçelik success stories:
Expanding into Global Markets: Arçelik has successfully expanded its operations to many international markets, including Europe, Asia and Africa. This has allowed the company to increase its customer base and become a leading player in the global home appliance and electronics market.
Developing Energy Efficient Products: Arçelik is at the forefront of developing energy efficient products designed to help customers save money and reduce their carbon footprint. This has been a key driver of the company’s success as more and more customers seek environmentally friendly products.
Strong Brand Identity: The strong brand identity that Arçelik has built over the years has made it stand out in a crowded market. The company is known for its quality products, innovative designs and commitment to sustainability, which helps it build a loyal customer base.
Investment in Research and Development: Arçelik’s significant investments in research and development have enabled the company to be at the forefront of technological developments and to offer new and innovative products to the market.
Strong Focus on Corporate Responsibility: Arçelik is committed to corporate responsibility and has taken a series of steps to minimize its impact on the environment and support local communities. This has helped the company build a positive reputation and strengthen its brand.
These are just a few of the many success stories associated with Arçelik. The company continues to develop and expand and is well positioned to continue its success for many years to come.
